{"id":26000,"date":"2022-02-13T19:11:38","date_gmt":"2022-02-13T17:11:38","guid":{"rendered":"https:\/\/synerb.org\/?page_id=26000"},"modified":"2025-05-29T15:11:16","modified_gmt":"2025-05-29T13:11:16","slug":"studiu-caz-synerb-ecoturism-sustenabilitate-romania","status":"publish","type":"page","link":"https:\/\/synerb.org\/ro\/studiu-caz-synerb-ecoturism-sustenabilitate-romania\/","title":{"rendered":"Studiu de caz: Cre\u0219terea sustenabilit\u0103\u021bii financiare \u0219i consolidarea \u201eOrganiza\u021biilor de ecoturism\u201d care dezvolt\u0103 ecodestina\u021biile din Rom\u00e2nia"},"content":{"rendered":"

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Studiu de caz<\/h1>\n

Cre\u0219terea sustenabilit\u0103\u021bii financiare \u0219i consolidarea \u201eOrganiza\u021biilor de ecoturism\u201d\u00a0<\/span><\/span>care dezvolt\u0103 ecodestina\u021biile<\/span><\/p>\n

din Rom\u00e2nia<\/span><\/p>\n

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Studiul<\/span><\/h4>\n

\n

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Scopul acestui studiu este de a prezenta metodologia, rezultatele ob\u021binute \u0219i lec\u021biile \u00eenv\u0103\u021bate \u00een cadrul programului \u201eGreen Growth \u2013 Modele de sustenabilitate pentru dezvoltarea destina\u021biilor ecoturistice\u201d, implementat de Synerb, ce a vizat consolidarea sustenabilit\u0103\u021bii a \u0219apte Organiza\u021bii de ecoturism din Rom\u00e2nia.<\/span><\/p>\n

Derulat pe parcursul a trei ani, programul a oferit sprijin personalizat pe dou\u0103 axe esen\u021biale: dezvoltare organiza\u021bional\u0103 \u0219i dezvoltare antreprenorial\u0103. Interven\u021biile au fost construite pornind de la nevoile concrete ale fiec\u0103rei organiza\u021bii, urm\u0103rindu-se at\u00e2t \u00eent\u0103rirea capacit\u0103\u021bii institu\u021bionale, c\u00e2t \u0219i incubarea unor ini\u021biative economice aliniate misiunii acestora. Procesul a integrat indicatori flexibili \u0219i mecanisme de asisten\u021b\u0103 tehnic\u0103 adaptate specificului fiec\u0103rei organiza\u021bii.<\/span><\/p>\n

\n

Printre rezultatele programului se num\u0103r\u0103 consolidarea capacit\u0103\u021bii organiza\u021bionale a celor \u0219apte structuri sprijinite, identificarea \u0219i testarea unor idei de activit\u0103\u021bi economice relevante, dezvoltarea func\u021biei de fundraising \u0219i a structurilor de guvernan\u021b\u0103, precum \u0219i \u00eent\u0103rirea leadershipului la nivelul echipelor.<\/span><\/p>\n

 <\/p>\n

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Programul Green Growth, descris \u00een acest studiu, face parte dintr-un demers mai amplu de sus\u021binere a mi\u0219c\u0103rii ecoturistice din Rom\u00e2nia, \u00eenceput \u00een anii 2000 sub egida Asocia\u021biei de Ecoturism din Rom\u00e2nia (AER) \u0219i a ini\u021biativei \u201eDescoper\u0103 Eco-Rom\u00e2nia\u201d, \u0219i consolidat ulterior prin Programul de Ecodestina\u021bii dezvoltat de Romanian-American Foundation (RAF).<\/span><\/p>\n

Institu\u021bionalizarea conceptului de Destina\u021bie de ecoturism, dezvoltarea unor branduri teritoriale coerente \u0219i atragerea de resurse noi \u00een comunit\u0103\u021bile locale reflect\u0103 contribu\u021bia esen\u021bial\u0103 a acestor organiza\u021bii \u00een procesul de dezvoltare a ecodestina\u021biilor.<\/span><\/p>\n

\u00cen \u00eencheiere, studiul ofer\u0103 o serie de recomand\u0103ri concrete privind consolidarea sustenabilit\u0103\u021bii organiza\u021bionale, adresate at\u00e2t organiza\u021biilor sprijinite \u00een cadrul programului RAF, c\u00e2t \u0219i altor structuri interesate de dezvoltarea ecoturismului \u00een Rom\u00e2nia. Modelele prezentate ofer\u0103 repere relevante pentru formularea unor interven\u021bii eficiente \u0219i contextualizate \u00een teritoriu.<\/span><\/p>\n

Acest demers completeaz\u0103 programul strategic de sprijinire a ecodestina\u021biilor, ini\u021biat de Romanian-American Foundation (RAF), \u00een parteneriat cu Funda\u021bia pentru Parteneriat (FPP) \u0219i Asocia\u021bia de Ecoturism din Rom\u00e2nia (AER).<\/span><\/p>\n

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Cite\u0219te studiul:<\/span><\/h4>\n

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